WTF is craft beer?

WE LIKE TO KEEP IT SIMPLE.

Craft beer resting.

There are all kinds of definitions & controversies around this topic and this is by no means an attempt to define or to establish a set of rules for the term ‘craft beer.’ We don’t like rules anyway. Our advice is for you to TRUST YOUR TASTEBUDS.

CRAFT BEER

Brewed by craftsmen concerned with purity and selection of fine and traditional malt ingredients.

Brewed in a variety of styles intended for different palates, foods and occasions.

Brewed for up to 12 weeks in small batches.

Brewed for flavour, aroma and balance and is designed for people who also appreciate good food & wine.

Intended to be appreciated with good food and good company.

INDUSTRIAL BIER

Brewed in mammoth megafactories and often contains rice or corn and sometimes artificial flavours, colours, thickeners or extracts.

Stylistically very limited. Almost always bland, pale lager.

Brewed on an industrial scale in massive volumes.

Brewed for mass appeal or people not typically concerned with flavour, aroma or subtle nuances.

Cheap to get your buzz on.

CRAFT BEER
INDUSTRIAL BEER
Brewed by craftsmen concerned with purity and selection of fine and traditional malt ingredients.
Brewed in mammoth megafactories and often contains rice or corn and sometimes artificial flavours, colours, thickeners or extracts.
Brewed in a variety of styles intended for different palates, foods and occasions.
Stylistically very limited. Almost always bland, pale lager.
Brewed for up to 12 weeks in small batches.
Brewed on an industrial scale in massive volumes.
Brewed for flavour, aroma and balance and is designed for people who also appreciate good food & wine.
Brewed for mass appeal or people not typically concerned with flavour, aroma or subtle nuances.
Intended to be appreciated with good food and good company.
Cheap to get your buzz on.